How to read the new Nike ad campaign in Nigeria
Nigeria is about to get its first new Nike commercial since the ad campaign’s launch in the country last month.
The campaign, which was produced by Nike, is being produced by The National, the country’s biggest advertising agency.
It will air in Nigeria’s most popular markets of Lagos and Yobe, according to the ad agency.
The ad features a young boy on a motorcycle, wearing a Nike cap and running down a road with a sign that says, “Nike to Africa.”
The boy runs across the field of a soccer field, before stopping, saying, “You’re the only ones who get to play here.”
The ad is the latest in Nike’s recent effort to expand its presence in the region, which is seeing a massive growth in basketball leagues and other sporting activities.
Last year, Nike sponsored a soccer game in Lagos against the Nigerian national team.